Client
Vaulta Inc.
Year
2025
Services
- Brand Identity
- Web & Product Design
- Development
The challenge
Vaulta had grown rapidly but its visual identity was stuck in a 2018 fintech cliché — blue gradients, stock photos, zero personality. Their conversion rate had plateaued and enterprise prospects were questioning the brand's credibility.
Our approach
We ran a two-week brand sprint to reposition Vaulta as 'the bank that works like software' — confident, precise, and human. A new typographic identity paired with a data-illustration style replaced photography. The marketing site was rebuilt in Next.js with edge deployment, cutting LCP from 4.2 s to 1.1 s.
Results
- 63%
- Conversion lift
- 1.1s
- LCP (was 4.2 s)
- 40%
- Bounce rate drop
- 3×
- Enterprise leads
"Lumen rebuilt our entire brand and site in six weeks. Conversions jumped 63% the first month. Genuinely the best agency we've worked with."