Client
Northwind Technologies
Year
2024
Services
- Web & Product Design
- Strategy
The challenge
Northwind's project-management tool had powerful features buried under a confusing navigation inherited from five years of accretion. New users hit a wall at day 7 and churned; support was overwhelmed.
Our approach
A two-sprint UX audit identified six 'dead ends' in the onboarding flow. We restructured information architecture around jobs-to-be-done, introduced contextual empty states with guided actions, and rebuilt the dashboard as a single composable view. All delivered in Figma with a full component library handed off for the engineering team to implement.
Results
- 22%
- Churn reduction
- 50%
- Support tickets
- 4.8★
- App Store rating
- 35%
- Feature adoption
"Professional, fast, and creative. Lumen delivered ahead of schedule and the results exceeded every benchmark we set. Hire them."