Client
Maison Beauty Co.
Year
2025
Services
- Web & Product Design
- Development
- Strategy
The challenge
Maison had a cult following on Instagram but their Shopify store felt generic. High-intent visitors were dropping off at the product page — the gap between the brand's aesthetic promise and the purchase experience was too wide.
Our approach
We redesigned the Shopify storefront around an editorial model: each product page reads like a magazine spread, with ingredient close-ups, ritual photography, and embedded how-to video. A custom upsell flow — built without third-party apps — suggests complementary products based on skin type.
Results
- 41%
- AOV increase
- 28%
- Add-to-cart rate
- 55%
- Return visitor rate
- 2.1×
- Revenue uplift
"They understood our vision faster than we could explain it. The design work speaks for itself — we get compliments every single week."