Client
Orbit Data Inc.
Year
2023
Services
- Growth & SEO
- Strategy
The challenge
Orbit had built a best-in-class analytics product but was nearly invisible in search. Paid CAC had climbed to $4,200 and the team wanted a sustainable acquisition channel that did not require indefinite ad spend.
Our approach
We audited 800+ pages, fixed critical crawlability issues, merged thin content, and built a topical authority cluster around six high-intent keyword themes. A content programme — two long-form articles per week — was executed by our team with Orbit's SMEs for quotes and data.
Results
- 3×
- Organic pipeline
- #1
- Rankings for 40 keywords
- $1,800
- New blended CAC
- 9mo
- To breakeven on SEO