Client
Greenleaf Group
Year
2024
Services
- Brand Identity
- Strategy
- Growth & SEO
The challenge
Greenleaf had strong European credentials but an unknown brand in the US market. Their existing materials were dense, jargon-heavy, and failed to differentiate them from dozens of similar firms.
Our approach
We simplified their positioning to a single idea: 'Sustainability that pays.' New brand language made the commercial case for ESG front and centre. A refreshed visual system — cleaner, more confident — was applied across website, pitch decks, and a LinkedIn content programme that grew their following from 800 to 11,000 in six months.
Results
- 13×
- LinkedIn growth
- 6
- Enterprise contracts
- 80%
- Inbound increase
- 4mo
- To first US client