Client
Echo Events Group
Year
2024
Services
- Brand Identity
- Web & Product Design
- Development
- Motion & 3D
The challenge
Echo Festival was entering a crowded market of summer music events. With no legacy audience, they needed a brand that would earn organic attention — not just paid reach — and a website that could handle the traffic spike of a ticket drop.
Our approach
We conceived the 'resonance wave' visual system — a generative pattern derived from audio waveforms that behaves differently across every touchpoint. The ticket microsite was statically generated, served from the edge, and stress-tested to 50k concurrent users. A social kit of 60+ assets gave the community tools to spread the campaign themselves.
Results
- 48hr
- Sell-out time
- 12k
- Tickets sold
- 2.4M
- Organic impressions
- 0
- Downtime during drop